CO.

Independent concept · 2026

Seattle SuperSonics
Rebrand

An independent rebrand pairing SuperSonics heritage with Seattle’s visual identity.

Role

Graphic design

Scope

Logos and wordmarks, type and color, four uniforms, social media graphics

Tools

Photoshop, Illustrator

01 / Identity system

Speed, history, Seattle.

Primary SuperSonics logo concept with a basketball-inspired S and central jet motif
Primary mark and logo variations
Secondary SuperSonics logo concept inspired by Seattle’s Space Needle
Secondary mark and color variations

02 / Uniform concepts

Four uniform concepts.

Home and away SuperSonics jersey concepts
Home and away directions
Statement uniform concept inspired by the team’s 1970s-era visual history
Statement direction
Seattle City Edition uniform concept with Pike Place Market references
City Edition direction

03 / Game-day graphics

Game-day graphics.

SuperSonics game-day matchup announcement featuring the team identity
Game-day announcement
SuperSonics final score graphic
Final score
SuperSonics halftime score graphic
Halftime score

04 / Campaign and player graphics

Beyond game day.

Kevin Durant player spotlight in the SuperSonics visual identity
Kevin Durant player spotlight
SuperSonics jersey reveal graphic for the Detroit matchup
Jersey reveal graphic
Jordan Poole player graphic with a distorted SuperSonics wordmark
Player wordmark study
SuperSonics player draft announcement graphic
Draft announcement
SuperSonics jersey retirement announcement graphic
Jersey retirement

05 / Visual system

Type and color.

Typography study pairing Field Gothic and SF Pro with Seattle SuperSonics wordmarks
Type pairing and wordmark exploration
SuperSonics color palette with green, gold, red, black, and white swatches
Core and supporting colors
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